Massage therapists and bodyworkers apply manual pressure, stretching, and manipulation techniques to soft tissues to help clients manage pain, recover from injury, reduce stress, and improve overall wellness. They work across a wide range of settings including spas, chiropractic offices, physical therapy clinics, sports facilities, hospitals, and private practice, often specializing in modalities such as deep tissue, Swedish, sports massage, myofascial release, or Thai bodywork.
| Entry level | $32,000 |
| Median | $52,000 |
| Senior | $75,000 |
| Top 10% | $95,000 |
| Job growth | +18% |
| Professionals in the USA | 0.4 million |
| Typical hours/week | 25 hrs |
| Remote work share | 0% |
| Annual job openings | 26,000/yr |
| Demand | High |
Massage therapy relies on hands-on touch, physical assessment, and interpersonal trust, making it highly resistant to automation. AI may assist with scheduling, client intake forms, and personalized session recommendations, but it cannot replicate manual therapeutic touch.
Automation exposure: Administrative tasks like booking, payment processing, client history tracking, and even preliminary symptom assessments can be automated. Basic massage chairs and devices may replace very simple relaxation services in some settings.
The human edge: Human touch, adaptive pressure based on real-time feedback, empathy, intuitive reading of body tension, and building trusted therapeutic relationships cannot be replicated by machines.
Figures are estimates for exploration — verify current data with BLS.gov.